Module 6: File Formats, Image, Optimization and Emerging Technologies

In Module 6 we learned about file formats, image optimization and emerging technology.


Artificial Intelligence is system of computers that perform tasks that humans perform. The computer systems include algorithms that make predictions and these machines understand the human language. Augmented Reality is technology that enhances the perception and interaction- it is basically Real-World VS Reality. You would find this using snapchat filters. Lastly Virtual Reality is an ALL-digital environment used with a headset in a3D world, and you use for gaming. 


AI Chat Bot Search-


ChatGPT said:

Below is a compare-and-contrast analysis of the main arguments for and against socialnomics, using standard academic-style citations (not web citations).

Compare and Contrast: Arguments For and Against Socialnomics

1. Socialnomics Enhances Connectivity and Information Flow

For:

  • Social media enables rapid, global communication, allowing people to share information instantly and collaborate across borders (Qualman, 2011).

  • It democratizes information, giving individuals—not just governments or corporations—the power to influence public discourse (Shirky, 2010).

Against:

  • Rapid information flow contributes to misinformation, echo chambers, and polarized political environments (Sunstein, 2017).

  • Algorithms prioritize engagement over accuracy, undermining informed debate (Vosoughi, Roy & Aral, 2018).

2. Socialnomics Strengthens Business and Marketing Efficiency

For:

  • Businesses can use social platforms for highly targeted marketing, resulting in more efficient allocation of advertising resources (Kaplan & Haenlein, 2010).

  • User-generated reviews and social recommendations increase brand credibility and drive consumer decision-making (Mangold & Faulds, 2009).

Against:

  • Heavy reliance on social platforms exposes companies to reputational volatility—one viral post can damage a brand overnight (Kietzmann et al., 2011).

  • The dominance of tech platforms creates dependency and reduces small businesses’ control over their own marketing ecosystems (Srnicek, 2017).

3. Socialnomics Promotes Economic Opportunities

For:

  • Social media has enabled new industries (influencers, digital creators, gig workers) and expanded economic participation (Abidin, 2016).

  • Lower barriers to entry allow entrepreneurs worldwide to reach global markets (Qualman, 2011).

Against:

  • Economic benefits are uneven; platform workers often face instability, algorithmic bias, and income precarity (Rosenblat, 2018).

  • Wealth generated by social media disproportionately concentrates among major platforms rather than users (Zuboff, 2019).

4. Socialnomics Encourages Social Empowerment

For:

  • Social platforms amplify marginalized voices and support activism (Tufekci, 2017).

  • Movements such as #MeToo and #BlackLivesMatter gained visibility through network effects (Bonilla & Rosa, 2015).

Against:

  • The same platforms can foster harassment, surveillance, and coordinated attacks against vulnerable groups (Noble, 2018).

  • Digital activism may lead to "slacktivism," where engagement is superficial and fails to translate into real-world impact (Morozov, 2011).

5. Socialnomics Drives Innovation and Data-Driven Insights

For:

  • Social data enables businesses to innovate, improve products, and better understand consumer preferences (Hanna, Rohm & Crittenden, 2011).

  • Socialnomics accelerates tech adoption and digital transformation (Qualman, 2011).

Against:

  • Data collection raises profound ethical concerns related to surveillance, privacy loss, and behavioral manipulation (Zuboff, 2019).

  • Excessive dependence on data analytics may reduce human judgment and creativity in decision-making (Couldry & Mejias, 2019).

Summary: Comparison and Contrast

DimensionArguments For SocialnomicsArguments Against Socialnomics
Information FlowFaster, democratized accessMisinformation, polarization
Business ValueEfficient marketing, strong consumer insightsReputational instability, platform dependency
Economic ImpactNew industries and opportunitiesIncome precarity, wealth concentration
Social ImpactEmpowerment, activismHarassment, surveillance, slacktivism
InnovationData-driven decision-makingPrivacy loss, overreliance on algorithms

Overall, socialnomics reflects a double-edged phenomenon: while it promotes connectivity, efficiency, and opportunities, it also introduces risks related to misinformation, ethics, and socio-economic inequality.


COPILOT:

"Provide a list of 5 credible academic sources on socialnomics, including peer-reviewed journal articles, books, and reputable websites. For each source, please provide a summary and its relevance to topic."

Here’s a curated list of 5 credible academic sources on socialnomics, spanning peer-reviewed journals, books, and reputable websites. Each includes a summary and its relevance to the topic.

📚 Books

  • Socialnomics: How Social Media Transforms the Way We Live and Do Business (2nd Edition) – Erik Qualman Summary: This foundational book introduces the concept of socialnomics, explaining how social media reshapes communication, consumer behavior, and business practices. Qualman uses case studies from Fortune 1000 companies and universities to illustrate the transformative power of digital platforms. Relevance: It is the seminal text that coined the term socialnomics, making it essential for understanding both academic and practical applications of the concept.

📖 Peer-Reviewed Journal Articles

  • Journal of Socialomics – Walsh Medical Media Summary: A peer-reviewed journal dedicated to exploring the intersection of social and economic research, with articles on how digital and social media influence global markets, communication, and cultural trends. Relevance: Provides scholarly research directly tied to the socialnomics framework, offering empirical studies and theoretical insights.

  • Social Sciences (MDPI) Summary: An open-access journal publishing interdisciplinary research across sociology, economics, political science, and communication. Articles often address digital transformation, online communities, and social media’s role in shaping society. Relevance: Offers peer-reviewed studies that contextualize socialnomics within broader social science debates, making it valuable for academic grounding.

🌐 Reputable Websites

  • Socialnomics.net – Erik Qualman’s Official Platform Summary: The official site of Erik Qualman, featuring resources, keynote talks, and updates on digital leadership and socialnomics. It expands on the book’s ideas with contemporary examples and applications. Relevance: Serves as a credible extension of the original text, providing updated insights and practical applications for educators, businesses, and researchers.

  • Socionomics Foundation – Advancing the Science of Social Prediction Summary: While focused on socionomics (a related but distinct field), this nonprofit foundation explores how social mood influences economic and cultural trends. It publishes working papers and research on social prediction. Relevance: Offers a complementary perspective to socialnomics by examining the psychological and sociological underpinnings of social behavior, enriching the academic conversation.

✅ Key Takeaways

  • Books like Qualman’s Socialnomics provide the conceptual foundation.

  • Peer-reviewed journals (Journal of Socialomics, MDPI Social Sciences) supply empirical and theoretical depth.

  • Websites (Socialnomics.net, Socionomics Foundation) offer ongoing updates and applied perspectives.

Together, these sources balance theory, practice, and evolving research, making them highly credible for academic work on socialnomics.









 



I could have put more time into this module. I will do better with the last module and the final project.



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